Town Menu
When designing the menu piece for the client's brand Town, I wanted to ensure that the overall appearance was clean, professional and modern. Doing so meant I had to incorporate clean elements that had purpose rather than cluttering the page with images and unnecessary text. While I used shapes throughout this piece, they were implemented with the purpose to divide the different food options. I ensured that these rectangles enhanced the piece rather than overwhelming it by incorporating the client’s styling guide color palette. Use of the brand's selected font Majesta Banner Medium and Athelas Regular were used throughout the design.